A Chat with David Pan on IoT Device Development with ARM mbed

With a strong developer community of over 230,000 developers, ARM® mbed™ offers a cutting edge IoT operating system, plus the tools and cloud services to make IoT solutions possible combined. The ARM mbed IoT Device Platform, a solution featured on the HWTrek platform, includes the mbed Developer Community, mbed OS, mbed Cloud, mbed Device Server, mbed Device Connector Service, mbed TLS, and mbed Client. A few years back I met David Pan at a startup event. Fast forward a couple years, I reconnected with him at ARM to learn more about IoT device development using ARM mbed.

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Please introduce yourself.

My name is David Pan and I am the Director of Marketing – Internet of Things business unit, Asia at ARM. My team focuses on identifying and leveraging marketing opportunities to spread awareness about ARM mbed IoT Device Platform and align partner co-marketing activities in Asia.

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What is the background of ARM mbed; why was it created?

ARM mbed was created to assist developers and OEMs in building and bringing IoT devices to the market faster and allows system integrators and enterprises to deploy scalable, secure IoT solutions. With a global partnership of 65+ partners and 250,000 developers, we are one of the world’s leading IoT solutions today.

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At what stage of hardware development should hardware creators use it? Is it usable for those without much experience in electronic engineering and hardware design?

With an agile development framework, an experienced OEM engineering team can leverage mbed to develop scalable IoT products and solutions; while an inexperienced student can also use mbed to prototype simple IoT applications and devices.

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What are the benefits of using ARM mbed for the design of IoT devices?

ARM mbed is divided into two product lines: mbed OS and mbed Cloud. ARM mbed OS is an open source operating system that makes the creation and deployment of commercial, standards-based IoT solutions possible at scale. ARM mbed Cloud is an IoT device management SaaS offering that allows secure and reliable connectivity, updating and provisioning of any devices, on any cloud.

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For what kind of applications can it be used?

While ARM mbed has been deployed in countless IoT applications, we have seen strong interests in multiple segments such as smart city, smart home, smart agriculture, and smart industrial.

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What resources are available for hardware developers using ARM mbed?

Every hardware developer can go to mbed.com and sign up for a free account to access to our online compiler which contains development features such as:

–  Reference sample codes,

–  HAL to access 100+ development boards and 400+ IoT components,

–  Online developer forum to discuss project needs and share ideas,

–  Offline IDE and testing tools, and many more helpful features for developers.

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How does ARM mbed make it easier to manufacture the final product?

ARM mbed is designed for large scale production because it has strong partnerships with the majority of global silicon vendors that provide cutting edge IoT solutions. ARM’s existing ecosystem has fostered innovation for manufacturability since the origin of ARM. Through the ARM mbed ecosystem, we are also actively working with OEMs/ODMs to make device development much simpler and easier to meet time to market requirements.

What kind of trends within the hardware ecosystem have you seen lately?

We see a trend of needing to resolve security concerns for IoT devices, as developers start to face legal risks for commercialised products. With a chip to cloud product strategy, ARM mbed aims to eliminate security concerns all the way from device to cloud.

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Fun question:

What do you recommend (place to go/see, what to eat) for a visitor to Shanghai?

Must see places for the visitor to Shanghai: Must visit the Bund & Tian Zi Fang.

Please see the recommended experts from the HWTrek hardware development ecosystem community that can assist you with your project based on ARM technology like ARM mbed.

Quadcept

Quadcept offers an Innovative Cloud EDA solution, an innovative CAD for circuit layout and PCB design. Connect with one of their experts on HWTrek.

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Japan’s MegaChips is a fabless manufacturer creating tech, including ARM-based chipsets, for value-added mobile & IoT industry applications. Reach out to connect with their expert on HWTrek to learn more.

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Yokohama-based PALTEK provides complete programmable logic device ASIC solutions. To find out more about their solutions, connect with their expert on the HWTrek platform.

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Japan’s Taiyo Industrial makes flexible printed circuit (FPC boards) to meet the needs for fine-pitched circuitry. Get in touch with an expert from Taiyo on HWtrek for more information.

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Tokyo-based p-ban provides PCB design, manufacture & PCBA (mounting) services through the Internet.  To discover more about their services, connect with the President of p-ban on the HWTrek platform.
macnicaYokohama-based Macnica improves the quality of IoT device prototype with DFM to mass production. Connect with the expert from Macnica on HWTrek to learn more.

 

Popular Consumer IoT Devices on SoftBank’s +Style Platform

SoftBank launched its +Style platform in 2016 connecting IoT hardware device makers with Japanese consumers who are keen on adopting the hot, new technology into their lifestyle. At the beginning of 2017, SoftBank introduced the +Style as a program on HWTrek to attract the developers of cool IoT devices to the Japanese market.

SoftBank’s +Style has collaborated with ARM Innovation Hub to feature products developed with ARM technology. Six products that use ARM technology are currently available for sale on the +Style platform and four have been offered for pre-order on the crowdfunding section of the platform. For more innovations developed with ARM technology, check out the ARM Innovation Hub.

Planning: Participatory product planning

The Planning component of the +Style platform provides an opportunity for hardware companies to connect with potential consumers of their products during the planning and prototyping stages of their product development. The most talked about project in the Planning component of +Style is a consumer smart health device project called Ketto, developed by Tokyo-based E3 Enterprise. Ketto measures blood sugar, heart rate, and blood oxygen levels. It received more than 120 comments and more than 150 people favorited the project.

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Quantum is Tokyo-based open innovation corporate startup studio that supports the development of innovative IoT products from the product planning and design stages through to business development and strategy. Connect with Toshi Shiwa, Chief Engineer at Quantum, on HWTrek to learn more.

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Arrk Dison specializes in manufacturing industrial design models and product prototypes including appearance model, function model, silicone mold, temporary vacuum casting, CNC machining, and SLA laser light modeling. To learn more about their services, connect with Sam Liao on HWTrek.

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The Smart Aluminum Bag is a sophisticated, craftsman smart briefcase from Tokyo-based Garret Interior. The designer is considering a number of features that include smartphone charging, LED light, GPS logger, and locking mechanism controlled by a smartphone app via Bluetooth connectivity. The project idea was favorited 38 times and received 33 comments.

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Crowdfunding: Raising money for product production or testing the market

The two most successful campaigns crowdfunded on +Style are Beam, a smart LED light projector, and Code Horizon, a connected, real-time strategy board game. IoT hardware developers can leverage crowdfunding on SoftBank’s +Style platform to help ease Japan market entry and help to speed go-to-market strategies.

The Beam, which raised 1,346,600 yen, is a smart projector that fits in any light socket (E26/E27 type socket compatible) and can also function as a lighting fixture with its 12 LED lights and is controlled via an iOS or Android app. The Netherlands-based Beam Labs initially raised $759,656 on Kickstarter before testing the Japanese consumer IoT market via +Style. It runs on Android OS, features both Bluetooth and WiFi wireless connectivity, and has two built-in speakers.

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Code Horizon is a real-time strategy board game, developed by Yokohama-based Mira, that knocks down enemies by deploying realistic robots, VRO (Valkyrie Rover), on the table and virtual infantry units on the iOS/Android application, using all the tactics while identifying the speed change situation. The VRO robots use ARM Cortex M0 processors and are wirelessly connected to the player’s iOS or Android device via Bluetooth 4.0. The project’s campaign raised 527,800 yen on the +Style platform and also raised $30,407 on Kickstarter.


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Tokyo-based Kiluck provides planning, product, mechanical, and PCB design services and prototype consulting. Connect with Yaoxuan Zeng, who is responsible for Global Marketing at Kiluck, on HWTrek to learn more about their services.

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Shopping: Purchasing products unavailable in Japan

The shopping or e-commerce component of the +Style platform gives consumers the chance to purchase the latest in innovative IoT products that are not yet available in the Japanese market. Some of the most popular devices on offer for sale include a web-connected video camera that can dispense pet treats remotely called Furbo, TrackR bravo, which is an item tracking device backed by a Crowd GPS network, and a wireless robotic button or switch pusher called MicroBot Push. Slovenia-based Ulla Lab’s, a member of the HWTrek community, sells its Ulla personal hydration monitoring device that attaches to a user’s drink to monitor hydration and issue reminders to drink more water. Ulla was developed with ARM technology.

IoT hardware developers looking for assistance in developing a cloud-based network such as TrackR’s Crowd GPS can look to ACCESS on the HWTrek platform. Tokyo-based ACCESS is a provider of advanced IoT software development and solutions. Check their profile and connect with Takashi Sasaki here.

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Together with SoftBank’s +Style program, HWTrek provides a complete end-to-end hardware development ecosystem—a one-stop shop—for IoT hardware innovators collaboratively working to manage their product development, connect with manufacturing and supply chain industry experts, and bring their connected device projects to market in Japan.

Check out the +Style program page on the HWTrek platform to learn more about +Style and connect with SoftBank +Style representatives Jack Akita and Masato Furuno.

HWTrek simplifies hardware creation with new cloud-based collaboration tools

HWTrek has announced an update to its platform that adds cloud-based collaboration features to specifically improve IoT manufacturing supply chain visibility and transparency and increase efficiency.

Based in Taiwan and Shenzhen, HWTrek (Hardware Trek) acts as a ‘matchmaker’ in the hardware creation world, where hardware companies (‘creators’) and those that have hardware solutions, components, insight and services (‘experts’) can meet on a collaborative platform to create smart hardware and bring it to market.

This article by Tanya Weaver was published on Develop3D, read more here.

SoftBank +Style Program Eases Japan Market Entry for Global IoT Device Makers

Japan is a large, mature market for consumer electronics. By 2020, forecasts estimate computer hardware sales of US$43 billion, AV and gaming sales of $11.7 billion, and mobile handset sales of $19.5 billion. By 2025, Japan will be the third largest market for Internet of Things (IoT) devices and connections behind the United States and China. Japan will account for 7% of all IoT connections, 7% of cellular, and 6% of global revenue. Japan’s 2016 IoT revenue is estimated at US$116.12 billion and is expected to reach US$175.92 billion by 2020.

SoftBank made waves in 2016 with the acquisition of the UK-based chip designer and microprocessor technology company ARM Holdings for $31.4 billion as a means to solidify its position in the Internet of Things as billions of devices are brought online. In addition, SoftBank launched its +Style platform, in 2016, that connects IoT hardware device makers with Japanese consumers who are keen on adopting the hot, new technology into their lifestyle.

And so, with the beginning of 2017, SoftBank has introduced the +Style as a program on HWTrek to attract the developers of cool IoT devices to the Japanese market.

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“We expect more IoT innovator projects—with excellent ideas—through the HWTrek ecosystem,” said Jack Akita, responsible for the +Style Partner Alliance at SoftBank. “Softbank is helping IoT startups to enter the Japanese market. Our goal is distributing their products to big scale businesses through the SoftBank group. We are helping their distribution and marketing in the Japanese market through our +Style platform.”

Jack Akita interviewed by HWTrek

The SoftBank +Style program provides opportunities for global hardware companies — from startups to SMBs — seeking to enter Japan’s market for smart, connected devices.  The program enables these companies to leverage SoftBank’s +Style PR resources to promote their products in Japan’s market, the e-commerce platform to sell and manage customer orders, and their payment system to process order payments, according to Akita.

The +Style platform consists of three components: Planning, Crowdfunding, and Shopping.

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Planning: Participatory product planning

The Planning component of the +Style platform provides an opportunity for hardware companies to connect with potential consumers of their products during the planning and prototyping stages of their product development. The companies can post their IoT concepts and devices — in the form of sketches and videos in additional to explanations of the concept or product showcasing its features and benefits — the platform where the audience is invited to share opinions and experiences. Encouraging interaction between consumers and device makers ensures that the companies are in touch with the desires and needs of their potential customer base. Perhaps you can think of this as crowd-product planning.

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Crowdfunding: Raising money for product production

IoT hardware developers can leverage crowdfunding on SoftBank’s +Style platform to raise funds for their IoT project or product to support the mass manufacturing of the device. This is especially helpful for overseas companies who are releasing a product in the Japanese market for the first time. Combined with the Planning and Shopping components of the platform, this can help ease market entry and help to speed go-to-market strategies.

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Shopping: Purchasing products unavailable in Japan

The shopping or e-commerce component of the +Style platform gives consumers the chance to purchase the latest in innovative IoT products that are not yet available in the Japanese market. The e-commerce component offers sales flexibility including advance sales, built-to-order sales, and limited-quantity sales. Hardware companies can showcase their IoT device with a detailed product description and videos highlighting features and benefits to consumers on the sales screen. The companies can also conduct test marketing via the sales screen before releasing the product in brick-and-mortar retail outlets.

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SoftBank Group Corp. Chairman & CEO, Masayoshi Son, expressed high hopes in promoting the Internet of Things movement and has determined to expand the business of IoT. “Each individual, on average, will have more than 1,000 devices that are connected to the internet by 2040,” he told the audience at SoftBank World 2016. “There will be no devices that aren’t connected.”

Together with SoftBank’s +Style program, HWTrek provides a complete end-to-end hardware development ecosystem—a one-stop shop—for IoT hardware innovators collaboratively working to manage their product development, connect with manufacturing and supply chain industry experts, and bring their connected device projects to market in Japan.

Check out the +Style program page on the HWTrek platform to learn more about +Style and connect with SoftBank +Style representatives Jack Akita and Masato Furuno.

2016 HWTrek Blog Top 25

During 2016, the HWTrek blog reached new heights in views—a total of about 60,000, which was 85% more than the previous year. We appreciate you reading what’s on our mind. Let us know what’s on your mind this year. Also, let us know what you’d like us to write about—stories of interesting hardware projects and creators, manufacturing, supply chain, and other experts and resources that help complete the global hardware development ecosystem. Thanks for reading.

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Here are the top 25 posts from the HWTrek blog for 2016:

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Visit us, check out cool demos, CES 2017 Booth #51234, Eureka Park, Sands Hall G

We’d love to connect with you at CES this week. Please stop by our booth to check out our varied schedule of demos from hardware creators and developers as well as solutions and programs from manufacturing supply chain and retail channel experts. If you’d like to arrange a meeting, you can get in touch with our Project Manager, Mandy Chung, to arrange a time. Also, check out the program training for Amazon Launchpad January 5th at 9:30 AM in the HWTrek CES booth; it is a unique program that showcases cutting-edge products to millions of Amazon customers.

 Date  Time  Creator Demos  Expert Solution Demos  Programs
(Table Stand and brief)
 2017/1/5  9:30 AM*
10 AM- 6 PM
 XVIDA  SmartyPans  IDT  Quacept
 Wordee  Slick  INOX  Panasonic (Quantum)
 2017/1/6  9 AM – 6 PM  PlayDate  Ulla  HLH  WPI
 BOCCO /  Blincam  Aster  Rone Phoenix Nest  Amazon Launchpad
 2017/1/7  9 AM – 6 PM  Luuv  Glance Clock  Top-Link  +Style
 Moggie  Those  Ryder  Qnap + IEI
 2017/1/8  9 AM – 4 PM  Juize  Betterspot
 Linky  Tertill

 

Booth location: #51234, Eureka Park, Sands Hall G 

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世界の工場・深センのプロトタイピング環境——HWTrekのAsia Innovation Tour世界のサプライチェーンレポート

台湾で創業したHWTrekは、中国語がネイティブでしゃべれて西欧のビジネスルールにも合わせられるという特性を生かして、世界のスタートアップと主に深センの製造業者をつなぐビジネスをしている。同社は製造業ネットワークをスタートアップに紹介するツアーを年に2回開催している。ツアーの様子と、サプライチェーンのうち試作や小ロット段階での製造業者を紹介する。

This article by 高須 正和 was publised on fabcross, read more here.

HWTrek joins Amazon Launchpad and Softbank’s +Style Platform

As the Internet of Things revolution proceeds, many are projecting greater demand for creative designs that merge technology design with the needs of everyday people.

Taiwan’s HWTrek (Hardware Trek) is a unique platform to spur such creativity.

It provides an ecosystem where hardware creators, industry experts and potential customers can come together to deliver next-level products to the market.

Over the last three years, HWTrek has accumulated a track record of managing more than 2,500 projects, involving 9,000 creators and 2,000 supply chain specialists.

More than 1,000 solutions have been deployed through HWTrek’s platform.

This article by Sean Scanlan was published on Meet Startup @TW, read more here.

Engineers of CES Meetup by Fictiv

Come and join Fictiv during CES for a very special engineer meetup. Dave Evans, co-founder of Fictiv, is an expert member of the HWTrek community; you can connect with him here.

Take a break from the exhibition and meet the builders behind the tech. They’ll be providing food, drinks – you provide the conversation!

The venue is at Work In Progress downtown, approx 2.7mi from the Las Vegas Convention Center.

If you’d like to chat 1:1 with one of Fictiv’s expert prototype engineers you can select a 15min slot during the meetup here: http://bit.ly/cesfictiv.

Mandy Chung from HWTrek will also attend the meetup, connect with her to arrange to meet. See you there!

 

DATE AND TIME

Fri, January 6, 2017

3:00 PM – 6:00 PM PST

LOCATION

Work In Progress – Downtown

317 South 6th Street

Las Vegas, NV 89101

United States

世界中のIoTハードウェアベンチャーや中小企業をサポートするプラットフォーム「HWTrek」とは

近年、ハードウェアスタートアップの台頭に合わせて、スタートアップを支援する企業も登場している。台湾に拠点を置くHWTrekは、製造業関連の企業やクリエイターが進めるIoTハードウェア開発プロジェクトに必要なパートナーをつなぐマッチングサービスを提供している。

この連載では世界中のスタートアップを支援する現場担当者から見た、海外の現状を紹介する。初回は日本市場を担当するAlan Jung氏に、HWTrekの紹介と、氏から見た日本市場について伺った(聞き手・文:越智岳人、写真提供:HWTrek)

This article by 越智 岳人was published on fabcross, read more here.