I am a technical marketing professional with more than 10 years of experience in digital marketing, social media, technical writing, technical product and solution marketing, marketing communications and public relations, and community management. In additional, I have extensive management experience in managing a 6-member payroll department processing payroll for 2,500 employees.
I’ve been recognized as being an early adopter of using social media in the embedded systems, industrial computing, and electronics industry marketplace by the Publisher of OpenSystems Media. During the past ten years, I worked in the high technology industry in Taiwan, specifically embedded electronics, industrial pc/networking/routing, intelligent systems, and briefly in a mobile app development firm. In another life, I was Vice President of Payroll and HR Services in a small BPO organization.
- Marketing expertise: Content Marketing, Digital Marketing, Email/Newsletter Marketing, Influencer Marketing, Product Marketing, Social Media Marketing, Solution Marketing, Technical Marketing, Copy Writing/Editing, Paid Media/Social/Online Ads, Marketing Communications, Public Relations, Community Management, Content Management, Project Management, Go-to-market Planning, Marketing Campaigns, Strategy, Team Leadership.
- Industry Verticals: Smart Home, Smart City, Internet of Things, Transportation/Fleet Management, Industrial/Automation, Manufacturing, Public Safety, Retail, Hospitality, Healthcare.
- Hardware: industrial PC, embedded systems, intelligent systems, networking, routing, switching, RF, Internet of Things (IoT/IIoT), point-of-sales systems, digital signage.
- Software: desktop, web, and mobile applications, Software-as-a-Service, Platform-as-a-service, Command-line interface (CLI), API.
- Content types: web content, blog and social media posts, social ads, press releases, case studies, customer/application stories, contributed articles, data sheets, white papers, at-a-glance guides, brochures, hardware/software user manuals, software configuration guides, CLI guides, quick start/installation guides, API documentation, release notes, presentations, demo videos/scripts.