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About William

I am a technical marketing professional with more than 15 years of experience in digital marketing, social media, technical writing, product and solution marketing, marketing communications, public and media relations, and community management. In additional, I have extensive management experience in managing a 6-member payroll department processing payroll for 2,500 employees.

I’ve been recognized as being an early adopter of using social media in the embedded systems, industrial computing, and electronics industry marketplace by the Publisher of OpenSystems Media. During the past nine years, I’ve been working in the IoT technology industry in Taiwan, specifically embedded electronics, industrial pc/networking/routing, intelligent systems, Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and briefly in a mobile app development firm. In another life, I was Vice President of Payroll and HR Services in a small BPO organization.

I recently returned to the USA with my family and settled in Chandler, AZ and am open to exciting new opportunities. Welcome to contact me.

Work Experience

Freelance (5/2018-present)

Content, Social Media, and Digital Marketing Strategist, Technical Writer

Craft digital strategy and create content for consumer and B2B tech firms from startups to large companies.

 

D-Link  (7/2017-4/2018)

Manager, Global Marketing Division – Technical Documentation, Business Product Marketing / Interim Social Media Marketing Manager

Lead marketing-orientated reorganization and thought leadership of the documentation department. Manage a team of four consumer and enterprise-focused technical writers producing data sheets, quick installation guides, user manuals, white papers, success stories/case studies, and at-a-glance guides, etc.
Manage go-to-market strategy planning for enterprise products and solutions, and execute production of technical, marketing, and sales assets to facilitate the plans.

Plan, manage and execute social media strategy for flagship consumer and business go-to-market plans, product launches, events, and global social media strategy. Results:

  • Increased followers by 150% in three months
  • Increased monthly organic impressions by 200% in three months

 

HWTrek (5/2015-present, full-time) (8/2013-4/2015, part-time freelance)

Director of Digital Engagement – Social Media, Marketing, and Business Development

Assisted with the launch of HWTrek. Responsible for digital (and offline) engagement, community, social media, marketing communications, public relations, and business development. Liaise with technology journalists and bloggers, and the community of IoT creators and experts on the HWTrek platform. Write and edit press releases, blog posts, web content, and presentations. Execute social media ad campaigns on Facebook, Twitter, and LinkedIn. Successful tech media outreach placing more than a dozen stories in TechCrunch, Wall Street Journal, Forbes, South China Morning Post, ZDNet, Assembly Magazine, Tech In Asia, EE Times, VR-Zone, TechNode, VentureBeat, PHYS.ORG, Develop3D, and e27. Social media results (since 5/2015):

  • Blog views increased 563%
  • Twitter followers increased 284%
  • LinkedIn followers increased 982%
  • Twitter monthly organic impressions increased 517%
  • LinkedIn monthly organic impressions increased 690%
  • Facebook monthly organic reach increased 580%

 

Business Next 數位時代 – Meet Startup (6/2016-1/2017)

Managing Contributing Editor (part-time freelance)

Assisted with the launch of Business Next’s first English-language website Meet Startup, advocating Taiwan’s startups and ecosystem funded by Taiwan’s National Development Council. Responsible for editing articles written by staff and contributing writers. Managed social media and executed social media ad campaigns.

 

Lilee Systems (6/2011-4/2015)

Technical and Marketing Writer, Social Media Manager                                                       

Wrote, edited, produced and designed product, solution, corporate marketing, and technical product management documentation including hardware and software user manuals, datasheets, white papers, case studies, application stories, brochures, product demo videos, and press releases. Managed Lilee’s website and social media marketing (Twitter, Facebook, and LinkedIn). Successfully organized corporate board member meeting with the U.S. Ambassador in Beijing. Managed Lilee’s partnership network.

 

Wildmind Corp. (11/2010-5/2011)

Global Marketing Manager    

Social media marketing, business development, product development, and localization for iPhone/Android mobile and Internet applications focused on its core offering Fanwave TV – a social network for TV fanatics.

 

IEI Technology Corp. (11/2008-11/2010)

Senior Technical/Marketing Writer, Social Media Coordinator         

Wrote and edited user documentation, press releases, datasheets, brochures, catalogs, presentations, demonstration video scripts and technical notes for industrial PC products, embedded, digital signage and point-of-sales systems, CEO interviews, and website content – 100 documents and projects. Initiated and managed IEI’s social media marketing initiatives. Recognized as an embedded systems/industrial electronic social media early adopter.

 

 

Software/Systems Skills

Operating Systems: Windows, MacOS

Applications: Microsoft Office, Microsoft SharePoint, Adobe Acrobat, InDesign, Illustrator, Photoshop, FrameMaker, RoboHelp, and Dreamweaver, CorelDraw, Lotus Notes, Sony Vegas, Oracle Agile PLM

Web/Internet/Social Media/Content Management: Google Analytics, Adwords, and Adsense, Drupal, WordPress, HTML, Tweetdeck, Hootsuite, MailChimp

Payroll/Accounting: PayChoice, Darwin modification of Microsoft Dynamics, Cougar Mountain

Professional Organizations

Taipei Tech Club                                                                                                        1/2010-present

Co-Manager. Co-manage the 7-year-old social group of technology industry professionals living in Taipei. Created and manage the online community and social media outreach on Twitter, Facebook, and LinkedIn.

Previous Activities

Member, American Payroll Association

Member, Association for Asian Studies

Member and Event Organizer, University of Washington Taiwan Study Society

Member and Officer, Philosophy Club, Creighton University

President, National Honor Society, Creighton Preparatory School

Education

Graduate

University of Washington – Henry M. Jackson School of International Studies

Master of Arts in International Studies: China Studies (6/1996)

M.A. final papers: Painting China’s Minorities in the Service of Art, Politics, and Civilization and Normalization of China-Vietnam Relations, 1990-91

Lectured to the UW Taiwan Study Society based on research. Organized and invited the president of the Yunnan Arts University, Zhang Jianzhong, to lecture to Taiwan Study Society.

Undergraduate

Creighton University (5/1992)

Bachelor of Arts, cum laude; Double Major: Political Science and Philosophy

Honors: Dean’s List, Creighton Campaign Scholarship, Pi Sigma Alpha, Phi Sigma Tau

Chinese Language and Other Training

Beijing Film Academy/University of Washington (7/2006)

Intensive Summer Program in Chinese Film History, New Media, and Criticism

Yunnan Normal University (9/2005-2/2007)

Beijing Language and Culture University (9/1996-9/1997)

Indiana University Bloomington – East Asian Summer Language Institute (6/1992-8/1992)

Boston University – Archaeology, Philosophy, Political Science (9/1988-6/1989)

Certifications

Red Hat Partner Platform Certified Salesperson (RHPPCS), License a2L60000000TUGMEA4

Red Hat Partner Virtualization Certified Salesperson (RHPVCS), License a2L60000000TUGHEA4

Red Hat Partner Middleware Certified Salesperson (RHPMCS), License a2L60000000TVL4EAO

Red Hat Partner Storage Certified Salesperson (RHPSCS), License 0010353

FrameMaker 10 Essential Training, lynda.com, License D3F42

Mobile App Analytics Fundamentals (Google Analytics Academy)

Blog

Q&A with Peter Kaempf: The Startup within 160-Year-Old STABILO & the Making of Digipen

I recently reconnected with Peter Kaempf, a member of the innovative creator community on the HWTrek platform, who I had met at SXSW in Austin last year and who my co-workers ran into at the Intel Partner Summit at Embedded World in Nuremberg. Peter is Head of Special Product Development at STABILO International GmbH. Fortunately for …

Q&A: Steven Zhang, Lead Engineer for CALM.—a Wearable ECG Device Serving Unmet Mobile Health Needs

I touched base with a member of HWTrek’s community of creators,  Steven Zhang, who is the lead engineer for CALM., to learn more about the project and its development. CALM. is currently available for pre-order via Indiegogo, where the team has successfully raised about $39,000 (390% of its goal) and has been certified by Arrow …