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About William

Global marketing professional with more than 10 years of experience in product and solution marketing, marketing communications and branding, public relations, copywriting and editing, digital marketing and social media, technical writing, community management, team leadership, go-to-market planning, and strategy. Combined with an additional 10 years of diverse experience in entrepreneurship, payroll management, consulting, and education. I have extensive management experience in managing a 6-member payroll department processing payroll for 2,500 employees.

I’ve been recognized as being an early adopter of using social media in the embedded systems, industrial computing, and electronics industry marketplace by the Publisher of OpenSystems Media. During the past ten years, I worked in the IoT technology industry in Taiwan, specifically embedded electronics, industrial PC, networking, routing, intelligent systems, Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and briefly in a mobile app development firm. In another life, I was Vice President of Payroll and HR Services in a small BPO organization.

I recently returned to the USA with my family and settled in Chandler, AZ and am open to exciting new opportunities. Welcome to contact me.

  • Marketing expertise: Content Marketing, Digital Marketing, Email/Newsletter Marketing, Influencer Marketing, Product Marketing, Social Media Marketing, Solution Marketing, Technical Marketing, Copy Writing/Editing, Paid Media/Social/Online Ads, Marketing Communications, Public Relations, Community Management, Content Management, Project Management, Go-to-market Planning, Marketing Campaigns, Strategy, Team Leadership.
  • Industry Verticals: Smart Home, Smart City, Internet of Things, Transportation/Fleet Management, Industrial/Automation, Manufacturing, Public Safety, Retail, Hospitality, Healthcare.
  • Hardware: industrial PC, embedded systems, intelligent systems, networking, routing, switching, RF, Internet of Things (IoT/IIoT), point-of-sales systems, digital signage.
  • Software: desktop, web, and mobile applications, Software-as-a-Service, Platform-as-a-service, Command-line interface (CLI), API.
  • Content types: web content, blog and social media posts, social ads, press releases, case studies, customer/application stories, contributed articles, data sheets, white papers, at-a-glance guides, brochures, hardware/software user manuals, software configuration guides, CLI guides, quick start/installation guides, API documentation, release notes, presentations, demo videos/scripts.

Work Experience

Freelance (8/2018-present)

Technical Marketing Content Strategist and Technical Writer

Craft digital strategy and create content for B2B and consumer tech firms from startups to large companies.

D-Link  (7/2017-4/2018)

Enterprise Product Marketing Manager and Technical Documentation Manager

A publicly-listed global provider of wireless, wired, and cloud-managed networking and surveillance solutions for home, SOHO, enterprise, and service providers. Created, led execution, and demonstrated thought leadership, of ambitious, critical strategic plans for a marketing-orientated reorganization of the technical documentation team and integrated development of Enterprise Product Marketing capabilities in the Global Marketing Division (previously only consumer product marketing-focused). Managed a team of four consumer and enterprise-focused technical writers producing technical documentation and marketing collateral. Managed go-to-market strategy planning for enterprise products and solutions, and executed production of technical, marketing, and sales assets to facilitate the plans. Successfully recruited and hired a strong team, facing an unexpected 60% turnover, eager to take on this challenge.

Interim Social Media Marketing Manager

Volunteered to plan, manage and execute social media strategy (for three months while this position was vacant) for flagship consumer, and enterprise go-to-market plans, product launches, events, and global social media strategy. Results:

  • Increased followers by 150% in three months.
  • Increased monthly organic impressions by 200% in three months.

HWTrek (5/2015-present, full-time) (8/2013-4/2015, part-time freelance)

Director of Digital Engagement

Assisted with the launch of HWTrek – a Seed and Series A-funded startup providing a full lifecycle Platform-as-a-Service for IoT and electronics hardware development, manufacturing, and market entry, and a project management tool to manage product development. Managed digital (and offline) engagement, community, social media, marketing communications, public relations, and business development. Liaised with technology journalists and bloggers, and the community of IoT entrepreneurs and experts on the HWTrek platform. Wrote and edited press releases, blog posts, web content, and presentations. Managed and chief-editor of the HWTrek IoT blog (WordPress). Managed the HWTrek partner pages on Kickstarter and Indiegogo. Managed event participation and represented HWTrek at:

  • TechCrunch Disrupt SF (2015) and managed booth in Hardware Alley.
  • SXSW Interactive (2016).
  • Host/MC for hardware startup demo day in Taipei with Indiegogo (with participation of an Indiegogo Vice President and Senior Director).

Successful tech media outreach placing more than a dozen stories in TechCrunch, Wall Street Journal, Forbes, South China Morning Post, ZDNet, Assembly Magazine, Tech In Asia, EE Times, VR-Zone, TechNode, VentureBeat, PHYS.ORG, Develop3D, and e27.

Executed social media ad campaigns on Facebook, Twitter, and LinkedIn. Social media results (From 5/2015 to 5/2017):

  • Blog views increased by 563%.
  • Twitter followers increased by 284%.
  • LinkedIn followers increased by 982%.
  • Twitter monthly organic impressions increased by 517%.
  • LinkedIn monthly organic impressions increased by 690%.
  • Facebook monthly organic reach increased by 580%.

 

Business Next 數位時代 – Meet Startup (6/2016-1/2017)

Managing Contributing Editor (part-time freelance)

Assisted with the launch of Business Next’s (Taiwan’s leading business magazine covering the technology and internet industries) first English-language website Meet Startup, advocating Taiwan’s start-ups and ecosystem funded by Taiwan’s National Development Council. Edited articles written by staff and contributing writers. Managed and executed social media strategy, and executed social media ad campaigns and budget.

 

LILEE Systems (6/2011-4/2015)

Technical and Marketing Writer, Social Media Manager                                                       

Wrote, edited, produced, and designed product, solution, corporate marketing, PR, and technical product documentation for LILEE, a Silicon Valley-based provider of real-time connectivity for onboard devices in trains, buses, other mobile assets, and for smart cities. Created original technical documentation, marketing collateral, and templates from scratch for all the company’s hardware and software products, solutions, and services. Created effective technical documentation and marketing collateral that supported:

  • Successful award of multi-million dollar subcontract for the wireless and wired communications subsystem as part of the NYMTA Metro-North Commuter Railroad (MNCR) and Long Island Rail Road (LIRR) Positive Train Control project led by Bombardier and Siemens.
  • FCC certification of the first 220 MHz Software-Defined Radio.
  • Development and approval of the IEEE 802.15.4p Rail Communications and Control Standard.

Managed the website (WordPress) and social media marketing (Twitter, Facebook, and LinkedIn). Successfully organized LILEE corporate board member’s (Norman Y. Mineta, the former U.S. Secretary of Transportation) meeting with the U.S. Ambassador in Beijing. Managed the partnership network: Intel Intelligent Systems Alliance, Red Hat, Freescale, and AMD. Example social media results (2013):

  • Facebook: page likes increased by 93%.
  • LinkedIn: followers increased by 225%.
  • Twitter: followers increased by 223%.

Wildmind Corp. (11/2010-5/2011)

Global Marketing Manager    

Managed social media marketing and engagement. Collaborated on business development, product development, and localization for iPhone/Android mobile and Internet applications focused on its core offering, Fanwave TV – a social network for TV fanatics. Wildmind was a mobile app development startup that ceased pursuing a global market in April and shut down completely a few months later.

IEI Technology Corp. (11/2008-11/2010)

Senior Technical/Marketing Writer, Social Media Coordinator         

Wrote and edited technical documentation, marketing collateral, and press releases for industrial PC products, embedded, digital signage and point-of-sales systems (100 documents and projects) for IEI, a publicly-listed industrial computer provider and ODM. Initiated and managed IEI’s social media marketing initiatives.

  • Increased documentation efficiency 25% by streamlining documents and content reuse strategies.
  • Recognized as an embedded systems/industrial electronics social media early adopter and influencer.

 

Software/Systems Skills

Microsoft Office (Word, PowerPoint, Excel, Outlook, OneDrive, Teams), Microsoft SharePoint, Adobe Acrobat Pro, InDesign, Illustrator, Photoshop, FrameMaker, and RoboHelp, Adobe Creative Suite, Adobe Creative Cloud, Snagit, Oracle Agile PLM, Sony Vegas, Google Analytics, Adwords, Drupal, WordPress, Tweetdeck, Hootsuite, MailChimp, HTML, Windows, MacOS, digital photography, digital videography

Professional Organizations

Taipei Tech Club                                                                                                        1/2010-present

Co-Manager. Co-manage the 7-year-old social group of technology industry professionals living in Taipei. Created and manage the online community and social media outreach on Twitter, Facebook, and LinkedIn.

Previous Activities

Member, American Payroll Association

Member, Association for Asian Studies

Member and Event Organizer, University of Washington Taiwan Study Society

Member and Officer, Philosophy Club, Creighton University

President, National Honor Society, Creighton Preparatory School

Social Media Recognition

 

Patrick Hopper, “How to use Twitter and LinkedIn in the Embedded marketplace,” August 8, 2012

Blake Hounshell, “A Guide to the Foreign-Policy Twitterati,” Foreign Policy, July/August 2011

Blake Hounshell, “The FP Twitterati 100,” Foreign Policy, June 20, 2011

Black Hounshell, “The FP Twitterati 100,” Foreign Policy, June 18, 2012

Kim Rathcke Jensen, “Links om Kina: Top 30 over de bedste på Twitter (Danish)/Links on China: Top 30 of the Best on Twitter,” August 24, 2011

Yolanda Ma, “Eight journalists to follow on Twitter for information on China,” International Journalists Network, International Center for Journalists, (Washington, DC, USA) August 12, 2011

Robert Scoble, “A new kind of social media relevancy rating system,” YouTube (at about 4:17)

Education

Graduate

University of Washington – Henry M. Jackson School of International Studies

Master of Arts in International Studies: China Studies (6/1996)

M.A. final papers: Painting China’s Minorities in the Service of Art, Politics, and Civilization and Normalization of China-Vietnam Relations, 1990-91

Lectured to the UW Taiwan Study Society based on research. Organized and invited the president of the Yunnan Arts University, Zhang Jianzhong, to lecture to Taiwan Study Society.

Undergraduate

Creighton University (5/1992)

Bachelor of Arts, cum laude; Double Major: Political Science and Philosophy

Honors: Dean’s List, Creighton Campaign Scholarship, Pi Sigma Alpha, Phi Sigma Tau

Chinese Language and Other Training

Beijing Film Academy/University of Washington (7/2006)

Intensive Summer Program in Chinese Film History, New Media, and Criticism

Yunnan Normal University (9/2005-2/2007)

Beijing Language and Culture University (9/1996-9/1997)

Indiana University Bloomington – East Asian Summer Language Institute (6/1992-8/1992)

Boston University – Archaeology, Philosophy, Political Science (9/1988-6/1989)

Certifications

Red Hat Partner Platform Certified Salesperson (RHPPCS), License a2L60000000TUGMEA4

Red Hat Partner Virtualization Certified Salesperson (RHPVCS), License a2L60000000TUGHEA4

Red Hat Partner Middleware Certified Salesperson (RHPMCS), License a2L60000000TVL4EAO

Red Hat Partner Storage Certified Salesperson (RHPSCS), License 0010353

FrameMaker 10 Essential Training, lynda.com, License D3F42

Mobile App Analytics Fundamentals (Google Analytics Academy)

Blog

Q&A with Peter Kaempf: The Startup within 160-Year-Old STABILO & the Making of Digipen

I recently reconnected with Peter Kaempf, a member of the innovative creator community on the HWTrek platform, who I had met at SXSW in Austin last year and who my co-workers ran into at the Intel Partner Summit at Embedded World in Nuremberg. Peter is Head of Special Product Development at STABILO International GmbH. Fortunately for …

Q&A: Steven Zhang, Lead Engineer for CALM.—a Wearable ECG Device Serving Unmet Mobile Health Needs

I touched base with a member of HWTrek’s community of creators,  Steven Zhang, who is the lead engineer for CALM., to learn more about the project and its development. CALM. is currently available for pre-order via Indiegogo, where the team has successfully raised about $39,000 (390% of its goal) and has been certified by Arrow …