Content, Social Media, and Digital Marketing Strategist, Technical Writer
Craft digital strategy and create content for consumer and B2B tech firms from startups to large companies.
Manager, Global Marketing Division – Technical Documentation, Business Product Marketing / Interim Social Media Marketing Manager
Lead marketing-orientated reorganization and thought leadership of the documentation department. Manage a team of four consumer and enterprise-focused technical writers producing data sheets, quick installation guides, user manuals, white papers, success stories/case studies, and at-a-glance guides, etc.
Manage go-to-market strategy planning for enterprise products and solutions, and execute production of technical, marketing, and sales assets to facilitate the plans.
Plan, manage and execute social media strategy for flagship consumer and business go-to-market plans, product launches, events, and global social media strategy. Results:
- Increased followers by 150% in three months
- Increased monthly organic impressions by 200% in three months
HWTrek (5/2015-present, full-time) (8/2013-4/2015, part-time freelance)
Director of Digital Engagement – Social Media, Marketing, and Business Development
Assisted with the launch of HWTrek. Responsible for digital (and offline) engagement, community, social media, marketing communications, public relations, and business development. Liaise with technology journalists and bloggers, and the community of IoT creators and experts on the HWTrek platform. Write and edit press releases, blog posts, web content, and presentations. Execute social media ad campaigns on Facebook, Twitter, and LinkedIn. Successful tech media outreach placing more than a dozen stories in TechCrunch, Wall Street Journal, Forbes, South China Morning Post, ZDNet, Assembly Magazine, Tech In Asia, EE Times, VR-Zone, TechNode, VentureBeat, PHYS.ORG, Develop3D, and e27. Social media results (since 5/2015):
- Blog views increased 563%
- Twitter followers increased 284%
- LinkedIn followers increased 982%
- Twitter monthly organic impressions increased 517%
- LinkedIn monthly organic impressions increased 690%
- Facebook monthly organic reach increased 580%
Business Next 數位時代 – Meet Startup (6/2016-1/2017)
Managing Contributing Editor (part-time freelance)
Assisted with the launch of Business Next’s first English-language website Meet Startup, advocating Taiwan’s startups and ecosystem funded by Taiwan’s National Development Council. Responsible for editing articles written by staff and contributing writers. Managed social media and executed social media ad campaigns.
Lilee Systems (6/2011-4/2015)
Technical and Marketing Writer, Social Media Manager
Wrote, edited, produced and designed product, solution, corporate marketing, and technical product management documentation including hardware and software user manuals, datasheets, white papers, case studies, application stories, brochures, product demo videos, and press releases. Managed Lilee’s website and social media marketing (Twitter, Facebook, and LinkedIn). Successfully organized corporate board member meeting with the U.S. Ambassador in Beijing. Managed Lilee’s partnership network.
Wildmind Corp. (11/2010-5/2011)
Global Marketing Manager
Social media marketing, business development, product development, and localization for iPhone/Android mobile and Internet applications focused on its core offering Fanwave TV – a social network for TV fanatics.
IEI Technology Corp. (11/2008-11/2010)
Senior Technical/Marketing Writer, Social Media Coordinator
Wrote and edited user documentation, press releases, datasheets, brochures, catalogs, presentations, demonstration video scripts and technical notes for industrial PC products, embedded, digital signage and point-of-sales systems, CEO interviews, and website content – 100 documents and projects. Initiated and managed IEI’s social media marketing initiatives. Recognized as an embedded systems/industrial electronic social media early adopter.
Operating Systems: Windows, MacOS
Applications: Microsoft Office, Microsoft SharePoint, Adobe Acrobat, InDesign, Illustrator, Photoshop, FrameMaker, RoboHelp, and Dreamweaver, CorelDraw, Lotus Notes, Sony Vegas, Oracle Agile PLM
Web/Internet/Social Media/Content Management: Google Analytics, Adwords, and Adsense, Drupal, WordPress, HTML, Tweetdeck, Hootsuite, MailChimp
Payroll/Accounting: PayChoice, Darwin modification of Microsoft Dynamics, Cougar Mountain
Taipei Tech Club 1/2010-present
Co-Manager. Co-manage the 7-year-old social group of technology industry professionals living in Taipei. Created and manage the online community and social media outreach on Twitter, Facebook, and LinkedIn.
Member, American Payroll Association
Member, Association for Asian Studies
Member and Event Organizer, University of Washington Taiwan Study Society
Member and Officer, Philosophy Club, Creighton University
President, National Honor Society, Creighton Preparatory School